1) Newsroom Barometer 2008: main results, the integrated newsroom will be the norm
Posted by Jean Yves Chainon on May 6, 2008 at 7:30 AM
Welcome to the 2008 edition of the Newsroom Barometer, an annual survey of editors around the world conducted by Zogby International and commissioned by the World Editors Forum and Reuters.
The global survey gathered the answers of more than 700 editors and senior news executives from 120 countries, and was conducted online in March 2008.
In last year's Newsroom Barometer, newspaper editors had revealed their overwhelming optimism about the future of their newspapers - an optimism that is still widespread today. In this edition, editors worldwide see neither their newsroom nor their journalists as being "print-only," having clearly accepted the multimedia revolution.
Do you agree or disagree that the "integrated newsroom" or "multimedia newsroom" will be the norm for newspapers in your country in 5 years?
Among the main results this year:
- 86% believe integrated print and online newsrooms will become the norm, and 83% believe journalists will be expected to be able to produce content for all media within five years.
- Two-thirds believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice.
- A plurality - 44% - believe on-line will be the most common platform for reading news in the future, compared with 41% last year. Thirty-one cited print (down from 35% last year), 12% mobile and 7% e-paper. The rest were unsure.
- 35% said training journalists in new media was the number one priority for investing in editorial quality. Recruiting more journalists was cited by 31%, up from 22% last year.
- A majority of editors - 56%- believe news in the future will be free, up from 48% from last year's survey. Only one-third believe the news will remain paid for, while 11% were unsure.
- Two-thirds of respondents believe the importance of opinion and analysis pages will increase.
- A majority - 58% - think the decline in young readership is the biggest threat for the future of newspapers.
"The survey shows that editors-in-chief are already multi-media minded and that they have the capacity to carry out the transition from print-only to print and online," said Bertrand Pecquerie, Director of the World Editors Forum.
The 2008 Newsroom Barometer also brought good news concerning editors' morale. Despite some (see Part 4) growing concerns as to the improvement of the quality of journalism in the future, an overwhelming majority of newspaper editors are still very optimistic about the future of their newspaper:
Read Part 1: Presentation - main results, the integrated newsroom will be the norm
Read Part 2: Multimedia, multi-skilled and integrated
Read Part 3: The future of the press
Read Part 4: Who participated in the survey?
Read Part 5: Comments by John Zogby and WEF President George Brock
Read Part 6: Threats to newspapers, areas of investment, more results
Or watch the video here.
For the full Newsroom Barometer results and commentary plus the complete, analytical guide to the monumental transformations taking place in the newspaper industry, please consult the print or PDF version of Trends in Newsrooms 2008 (http://www.trends-in-newsrooms.org/home.php), to be released May 2008. From free papers to e-papers, citizen journalism to social media and integrated newsrooms to Internet aggregators, it has everything you need to direct your paper towards a multimedia future.
About the World Editors Forum
The Paris-based World Editors Forum (http://www.worldeditorsforum.org ) is the organisation of the World Association of Newspapers that represents editors-in-chief and other senior news executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspapers and
newspaper executives in 102 countries, 12 news agencies and ten regional and world-wide press groups.
About Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. It combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific,
healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange (NYSE: TRI); Toronto Stock Exchange (TSX: TRI); London Stock Exchange (LSE: TRIL); and Nasdaq (NASDAQ: TRIN). For more information, go to www.thomsonreuters.com.
About Zogby International
Zogby International is a public opinion, research, and business solutions firm with experience operating in 65 countries around the globe. Led by founder John Zogby, President and CEO, Zogby International is known as a leading company with a reputation for uncanny accuracy and reliability that specializes in telephone, Internet, and face-to-face survey research and
analysis for political, corporate, non-profit, and governmental clients. The firm is headquartered in Utica, New York, with offices in Washington D.C. and Dubai, United Arab Emirates.
The global survey gathered the answers of more than 700 editors and senior news executives from 120 countries, and was conducted online in March 2008.
In last year's Newsroom Barometer, newspaper editors had revealed their overwhelming optimism about the future of their newspapers - an optimism that is still widespread today. In this edition, editors worldwide see neither their newsroom nor their journalists as being "print-only," having clearly accepted the multimedia revolution.
Do you agree or disagree that the "integrated newsroom" or "multimedia newsroom" will be the norm for newspapers in your country in 5 years?
Among the main results this year:
- 86% believe integrated print and online newsrooms will become the norm, and 83% believe journalists will be expected to be able to produce content for all media within five years.
- Two-thirds believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice.
- A plurality - 44% - believe on-line will be the most common platform for reading news in the future, compared with 41% last year. Thirty-one cited print (down from 35% last year), 12% mobile and 7% e-paper. The rest were unsure.
- 35% said training journalists in new media was the number one priority for investing in editorial quality. Recruiting more journalists was cited by 31%, up from 22% last year.
- A majority of editors - 56%- believe news in the future will be free, up from 48% from last year's survey. Only one-third believe the news will remain paid for, while 11% were unsure.
- Two-thirds of respondents believe the importance of opinion and analysis pages will increase.
- A majority - 58% - think the decline in young readership is the biggest threat for the future of newspapers.
"The survey shows that editors-in-chief are already multi-media minded and that they have the capacity to carry out the transition from print-only to print and online," said Bertrand Pecquerie, Director of the World Editors Forum.The 2008 Newsroom Barometer also brought good news concerning editors' morale. Despite some (see Part 4) growing concerns as to the improvement of the quality of journalism in the future, an overwhelming majority of newspaper editors are still very optimistic about the future of their newspaper:
Read Part 1: Presentation - main results, the integrated newsroom will be the norm
Read Part 2: Multimedia, multi-skilled and integrated
Read Part 3: The future of the press
Read Part 4: Who participated in the survey?
Read Part 5: Comments by John Zogby and WEF President George Brock
Read Part 6: Threats to newspapers, areas of investment, more results
Or watch the video here.
For the full Newsroom Barometer results and commentary plus the complete, analytical guide to the monumental transformations taking place in the newspaper industry, please consult the print or PDF version of Trends in Newsrooms 2008 (http://www.trends-in-newsrooms.org/home.php), to be released May 2008. From free papers to e-papers, citizen journalism to social media and integrated newsrooms to Internet aggregators, it has everything you need to direct your paper towards a multimedia future.
About the World Editors Forum
The Paris-based World Editors Forum (http://www.worldeditorsforum.org ) is the organisation of the World Association of Newspapers that represents editors-in-chief and other senior news executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspapers and
newspaper executives in 102 countries, 12 news agencies and ten regional and world-wide press groups.
About Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. It combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific,
healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange (NYSE: TRI); Toronto Stock Exchange (TSX: TRI); London Stock Exchange (LSE: TRIL); and Nasdaq (NASDAQ: TRIN). For more information, go to www.thomsonreuters.com.
About Zogby International
Zogby International is a public opinion, research, and business solutions firm with experience operating in 65 countries around the globe. Led by founder John Zogby, President and CEO, Zogby International is known as a leading company with a reputation for uncanny accuracy and reliability that specializes in telephone, Internet, and face-to-face survey research and
analysis for political, corporate, non-profit, and governmental clients. The firm is headquartered in Utica, New York, with offices in Washington D.C. and Dubai, United Arab Emirates.
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Related Entries
- More Newsroom Barometer: watch the video
- Newsroom Barometer: more results about threats and areas of investment
- 6) Newsroom Barometer: threats to newspapers, areas of investment, more results
- Newsroom Barometer results released today, May 6
- 4) Who participated in the Newsroom Barometer?
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fanalysis%2F2008%2F05%2F1_newsroom_barometer_2008_main_results_t.php&bodytext=Welcome to the 2008 edition of the Newsroom Barometer, an annual survey of editors around the world conducted by <b>Zogby International</b> and commissioned by the <b>World Editors Forum</b> and <b>Reuters</b>.<br /><br />The global survey gathered the answers of more than 700 editors and senior news executives from 120 countries, and was conducted online in March 2008. <br /><br />In <a href="http://www.editorsweblog.org/analysis/2007/03/1_for_the_first_newsroom_barom.php">last year's Newsroom Barometer</a>, newspaper editors had revealed their overwhelming optimism about the future of their newspapers - an optimism that is still widespread today. In this edition, editors worldwide see neither their newsroom nor their journalists as being "print-only," having clearly accepted the multimedia revolution.<br /><br /><b>Do you agree or disagree that the "integrated newsroom" or "multimedia newsroom" will be the norm for newspapers in your country in 5 years?</b><br /><br /><form contenteditable="false" mt:asset-id="450" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/NB-integrated-newsroom.jpg"><img alt="NB-integrated-newsroom.jpg" src="http://www.editorsweblog.org/NB-integrated-newsroom-thumb-360x197.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="197" width="360" /></a></form><br /><br />Among the main results this year:<br /> <br />- 86% believe integrated print and online newsrooms will become the norm, and 83% believe journalists will be expected to be able to produce content for all media within five years.<br /> <br />- Two-thirds believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice.<br /><br />- A plurality - 44% - believe on-line will be the most common platform for reading news in the future, compared with 41% last year. Thirty-one cited print (down from 35% last year), 12% mobile and 7% e-paper. The rest were unsure.<br /> <br />- 35% said training journalists in new media was the number one priority for investing in editorial quality. Recruiting more journalists was cited by 31%, up from 22% last year.<br /> <br />- A majority of editors - 56%- believe news in the future will be free, up from 48% from last year's survey. Only one-third believe the news will remain paid for, while 11% were unsure.<br /> <br />- Two-thirds of respondents believe the importance of opinion and analysis pages will increase.<br /> <br />- A majority - 58% - think the decline in young readership is the biggest threat for the future of newspapers.<br /> <br /><form contenteditable="false" mt:asset-id="477" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/NB%20-%20optimism.png"><img alt="NB - optimism.png" src="http://www.editorsweblog.org/NB%20-%20optimism-thumb-348x216.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="216" width="348" /></a></form>"The survey shows that editors-in-chief are already multi-media minded and that they have the capacity to carry out the transition from print-only to print and online," said <b>Bertrand Pecquerie</b>, Director of the World Editors Forum.<br /><br />The 2008 Newsroom Barometer also brought good news concerning editors' morale. Despite some (see Part 4) growing concerns as to the improvement of the quality of journalism in the future, an overwhelming majority of newspaper editors are still very optimistic about the future of their newspaper:<br /><br /><br />Read Part 1: Presentation - main results, the integrated newsroom will be the norm<br />Read Part 2: <a href="http://www.editorsweblog.org/analysis/2008/05/2_newsroom_barometer_multimedia_multiski.php">Multimedia, multi-skilled and integrated</a><br />Read Part 3: <a href="http://www.editorsweblog.org/analysis/2008/05/3_newsroom_barometer_the_future_of_the_p.php">The future of the press</a><br />Read Part 4: <a href="http://www.editorsweblog.org/analysis/2008/05/4_who_participated_in_the_newsroom_barom.php">Who participated in the survey?</a><br />Read Part 5: <a href="http://www.editorsweblog.org/analysis/2008/05/5_newsroom_barometer_analysis_by_john_zo.php">Comments by John Zogby and WEF President George Brock</a><br />Read Part 6: <a href="http://www.editorsweblog.org/analysis/2008/05/6_newsroom_barometer_threats_to_newspape.php">Threats to newspapers, areas of investment, more results</a> <br /><br />Or watch the video here.<br /><br />For the full Newsroom Barometer results and commentary plus the
complete, analytical guide to the monumental transformations taking
place in the newspaper industry, please consult the print or PDF
version of Trends in Newsrooms 2008 (<a target="_blank" href="http://www.editorsweblog.org/newsrooms_and_journalism/2008/05/more_newsroom_barometer_watch_the_video.php">http://www.trends-in-newsrooms.org/home.php</a>),
to be released May 2008. From free papers to e-papers, citizen
journalism to social media and integrated newsrooms to Internet
aggregators, it has everything you need to direct your paper
towards a multimedia future.<br /><br /><i><b>About the World Editors Forum</b><br />The Paris-based World Editors Forum (http://www.worldeditorsforum.org ) is the organisation of the World Association of Newspapers that represents editors-in-chief and other senior news executives. WAN, the global organisation for the newspaper industry, represents 18,000 newspapers; its membership includes 77 national newspaper associations, newspapers and<br />newspaper executives in 102 countries, 12 news agencies and ten regional and world-wide press groups.<br /><br /><b>About Reuters</b><br />Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. It combines industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific,<br />healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. Thomson Reuters shares are listed on the New York Stock Exchange (NYSE: TRI); Toronto Stock Exchange (TSX: TRI); London Stock Exchange (LSE: TRIL); and Nasdaq (NASDAQ: TRIN). For more information, go to www.thomsonreuters.com.<br /><br /><b>About Zogby International</b><br />Zogby International is a public opinion, research, and business solutions firm with experience operating in 65 countries around the globe. Led by founder John Zogby, President and CEO, Zogby International is known as a leading company with a reputation for uncanny accuracy and reliability that specializes in telephone, Internet, and face-to-face survey research and<br />analysis for political, corporate, non-profit, and governmental clients. The firm is headquartered in Utica, New York, with offices in Washington D.C. and Dubai, United Arab Emirates.<br /><br /> </i><div><br /></div><div><br /></div><div><br /></div>&title=1) Newsroom Barometer 2008: main results, the integrated newsroom will be the norm){kind=link}
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