Unlike QR codes, AR uses a phone’s camera to recognize specific images (in this case, newspaper pages) and superimposes information over the camera feed. AR technology opens related links and content within its app, whereas QR codes externally connect to links on mobile web browsers. Industry analysts agree that AR has more potential for newspapers than QR codes, which have been deemed “dead” by most.
Independent+ uses iPhone, iPad and Android app Blippar to update select print stories with new information and additional multimedia features. The newspaper is also using the app to increase audience engagement by allowing readers to vote in polls related to opinion articles. The Independent said AR supplements will be available in all sections of the newspaper, according to Press Gazette.