WAN-IFRA

A publication of the World Editors Forum

Date

Wed - 30.07.2014


innovation

Unlike QR codes, AR uses a phone’s camera to recognize specific images (in this case, newspaper pages) and superimposes information over the camera feed. AR technology opens related links and content within its app, whereas QR codes externally connect to links on mobile web browsers. Industry analysts agree that AR has more potential for newspapers than QR codes, which have been deemed “dead” by most.

Independent+ uses iPhone, iPad and Android app Blippar to update select print stories with new information and additional multimedia features. The newspaper is also using the app to increase audience engagement by allowing readers to vote in polls related to opinion articles. The Independent said AR supplements will be available in all sections of the newspaper, according to Press Gazette.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-26 15:36

Starting at the end of this year, the Times will roll out new subscription plans at different price points. Two cheaper subscription models will be offered: One with topic-based packages, ranging from food to politics, and another that compiles the newspaper’s most important coverage.

The latter package was earlier referred to as “NYT Junior,” Jeff Bercovici of Forbes pointed out, aimed to target what Eliza Kern nicknamed “Generation Mooch.” CEO Mark Thompson said research has shown the market for this type of subscription is “hundreds of thousands,” Capital New York reported.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-26 14:00

In the past few weeks, the Vogue publisher announced video channels, investments in e-commerce and a clothing line. Yesterday, the Condé Nast College of Fashion & Design held its inaugural classes. Next year, GQ and Vogue bars will serve cocktails in Bangkok.

“We don’t consider ourselves only a magazine publisher,” Chief Integration Officer Drew Schutte told Nieman Lab in 2011.

“A year or so ago we took the word ‘publications’ off the building and took it off of our business cards,” he added. “There was this final commitment to the fact that we are a company that makes quality content ... and we’re going to put that on whatever medium it makes sense.”

This strategy seems to be working: last year the magazine industry saw an 8.2 percent decline in sales, but Condé Nast’s pre-tax profits were up 14 percent.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-16 15:39

With this trend in mind, author-specific paywalls are becoming an increasingly attractive option for news organizations.

“Many readers — particularly younger ones — consume media based not on corporate brands but on individual writers that they feel a connection to, and I would argue that is becoming the norm,” paidContent’s Mathew Ingram recently wrote. “We read the New York Times as much for Tom Friedman or Nick Kristof as we do because it is the NYT.”

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-09 15:29

“I was increasingly becoming a third-party broker, if you will, between people who had captured newsworthy content at scenes of stories and my colleagues back at work, who would effectively offer them money to buy that content,” Ebeli said. “I realized that this was the way things were going and that there needed to be a centralized location for newsworthy content online.”

Thus he created Newsmodo, which will make its formal international debut at WAN-IFRA’s Digital Media Europe conference in London, April 15-17. Ebeli described the platform, expected to go live mid-April, as a “one-stop shop” for media organizations and journalists to pitch and find freelance assignments throughout the world. With newsrooms’ resources dwindling, more publications are relying on freelance content — and more need a platform like Newsmodo, Ebeli said.

“They have less personnel on the ground and they have more and more news to cover and audiences have higher expectations,” Ebeli said. “They need to be nimble, they need to be agile and they need to be forward-thinking. That’s why they’re looking for platforms like Newsmodo.”

Ebeli said he began his work by constructing Newsme.com.au, the “little brother of Newsmodo,” back in 2011. But he later abandoned that site, which focused on citizen journalism.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-04-02 15:49

Updated 2 April to include interview with Burt Herman.

Storify recently answered the ongoing question of how the site would monetize its social media curation and story platform: Storify VIP, a subscription service that allows publishers to unlock advanced features.

"Many major media organizations, brands and non-profit groups users have come to Storify organically for its basic functionality," Co-founder Burt Herman said. "But it's been clear for a while that our professional users had these needs and we've been thinking about how to serve them, which is why we're launching this service now."

Created in 2011, Storify says its new service will allow clients — media, publishers “or anyone seeking to deeply integrate social curation and storytelling into their site” — to customize embedding of Storify features and easily update creations in real-time. Clients will also get “priority” technical support, the ability to share stories internally within their companies and integrate custom content into Storify pieces.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-29 16:30

“This is not about getting the right women on air,” said Tim Davie, acting BBC Director General. “This is about getting the right people on air.”

Studies have shown that male experts are four times more likely to appear on radio and TV than females, but the BBC has been known for male-dominated programs including Radio 4’s Today, on which men are featured at a six to one ratio to women, The Telegraph reported. Last year Culture Secretary Ed Vaizey likened the program a “terrible cliched locker room.”

In fact, on July 5, 2011, “you had to wait from 6.15 am until 8.20 am to hear the one female contributor who appeared alongside the 27 male contributors on programme,” Kira Cochrane reported. She found that 83.5 percent of Today’s contributors were male at the time of her study in 2011.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-26 18:06

New Scientist expected only to sell a few copies of their paper edition of Arc, their quarterly science fiction magazine, but have been pleasantly surprised by 2,000 sales so far — and that’s just the beginning.

“We’ve gone from a bit of a joke to thinking we might have 5,000 to 10,000 print circulation if we get it right,” Publisher John MacFarlane told Media Briefing.

While print-on-demand profits will likely never substitute revenue from regular print editions, they can certainly help a publication finance its digital-first strategy. Print editions can extend a publication's shelf-life to a year or more, according to The Specialist Media Show, and print-on-demand strategies eliminate overproduction costs and waste and allow publications to remain on the market forever, Digital Journal wrote.

Arc was launched as digital-only, but MacFarlane realized that eliminating print would alienate some potential readers, who value print more than comparable digital products, Media Briefing reported.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-14 14:05

In the wake of EveryBlock, VillageSoup, TBD and Bayosphere folding, Patch cutting staff and Daily Voice closing sites and decreasing its budget by 70 percent, according to BuzzMachine, hyperlocal news sites are searching for new business models. Robot reporters may be the answer.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-13 17:17

“Everybody already has a different experience,” Facebook founder Mark Zuckerberg said of the site’s new newsfeed during its launch Thursday. “Not like the [fictional] Monterey Daily."

News publishers should take a page from the social networking site and individualize subscriber experiences.

Facebook’s social reader applications, popular last year, utilised profile data to determine which news stories would appeal most to individuals, and indeed such personalization increased traffic to participating newspapers. The Guardian reported 6 million active monthly users of its social reader during its peak, with more than 12 million unique installations of the newspaper’s Facebook app. Although newspapers such as The Guardian later opted against social readers, clearly personalization of content, as the social reader allowed, augments traffic.

Author

Kira Witkin's picture

Kira Witkin

Date

2013-03-12 17:00

Syndicate content

Editors Weblog

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


© 2013 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation