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The Miami Herald came up with an innovative way of generating that elusive online revenue in the weeks leading up to Christmas last year. No, they didn't plan to increase advertising or to put up paywalls. Their plan wasn't even a paid mobile application.

Instead, they asked readers of their online edition for donations.

And according to Executive Editor Anders Gyllenhaal, early signs are that it's working.

In the lead up to the Christmas, the Miami Herald is asking that the spirit of giving extend to their pages and is requesting donations from readers.  In what has been a financially troubling year for the paper the Herald has made some 200 job cuts, suffered steep losses in revenue and drops in circulation numbers.

Yesterday the McClatchy-owned newspaper began using its website to invite users to donate with a link at the bottom of each story directing them to "Support ongoing news coverage on Miamiherald.com." There, readers can donate however much they wish with a credit card and are guaranteed their money is going to a good cause.