Who's right? Print champions face off against digital rivals
Posted by John Burke on June 9, 2008 at 3:10 PM
In the days after the 61st World Newspaper Congress and 15th World Editors Forum, the debate was still raging:
Will print products remain the core business model of the newspaper industry in the long-term?
Will digital platforms become newspapers' primary source of distribution and revenue?
Or will both print and digital work side by side to sustain newspaper journalism?
Guardian Comment is Free columnist Roy Greenslade and World Association of Newspaper CEO Timothy Balding sounded off on the topic.
Greenslade struck first. Having attended the conference, he pointed to what he considered a divide between publishers and editors and their respective conference programs; "The congress, the publishers' conference, was dominated by the upbeat statistics about the good health of newspaper sales, newspaper launches and newspaper profits"... "Yet all the discussions at the editors' forum were dominated by how to deal with the decline - whether rapid or gradual - of newspaper circulations and the accompanying flight of advertising as people turn their backs on newsprint in favour of the internet."
Balding responded by noting that, on the whole, global newspaper industry figures are positive. Circulations are up in 105 nations and stable in 31. Paid titles are up in 85 countries and stable in 83. But this doesn't stop at print. The Congress, Balding pointed out, gave many examples of traditional publishers succeeding in the digital realm and shared multimedia strategies with their colleagues from around the world. WAN continues to do "absolutely everything we can to make sure that our publishers and our editors receive the best and most reliable information about digital developments and the best success stories on their successful exploitation," said Balding. The association does not "pretend... to know the digital future."
Perhaps the real divide comes not from the publishers and editors at the World Newspaper Congress, but rather from developed and developing nations. It is no surprise that in the United States and many countries in Western Europe, print newspapers are experiencing declines in circulation and profit margins. These papers have had trouble making up for lost revenues on the Web. On the other hand, newspapers in developing countries such as India and China are witnessing huge growth and will continue to do so for years to come. Their digital offerings and revenues will also increase as Internet and mobile penetration rapidly spread.
The essence of the Congress, is to bring papers from these nations together. It is the platform where they share ideas; new ways to create and distribute content, strategies for reaching new audiences, and creative ways to make money in print and online. And sharing ideas between different markets will ensure that the newspaper industry, in both developing and developed nations, will continue to flourish.
Will print products remain the core business model of the newspaper industry in the long-term?
Will digital platforms become newspapers' primary source of distribution and revenue?
Or will both print and digital work side by side to sustain newspaper journalism?
Guardian Comment is Free columnist Roy Greenslade and World Association of Newspaper CEO Timothy Balding sounded off on the topic.
Greenslade struck first. Having attended the conference, he pointed to what he considered a divide between publishers and editors and their respective conference programs; "The congress, the publishers' conference, was dominated by the upbeat statistics about the good health of newspaper sales, newspaper launches and newspaper profits"... "Yet all the discussions at the editors' forum were dominated by how to deal with the decline - whether rapid or gradual - of newspaper circulations and the accompanying flight of advertising as people turn their backs on newsprint in favour of the internet."
Balding responded by noting that, on the whole, global newspaper industry figures are positive. Circulations are up in 105 nations and stable in 31. Paid titles are up in 85 countries and stable in 83. But this doesn't stop at print. The Congress, Balding pointed out, gave many examples of traditional publishers succeeding in the digital realm and shared multimedia strategies with their colleagues from around the world. WAN continues to do "absolutely everything we can to make sure that our publishers and our editors receive the best and most reliable information about digital developments and the best success stories on their successful exploitation," said Balding. The association does not "pretend... to know the digital future."
Perhaps the real divide comes not from the publishers and editors at the World Newspaper Congress, but rather from developed and developing nations. It is no surprise that in the United States and many countries in Western Europe, print newspapers are experiencing declines in circulation and profit margins. These papers have had trouble making up for lost revenues on the Web. On the other hand, newspapers in developing countries such as India and China are witnessing huge growth and will continue to do so for years to come. Their digital offerings and revenues will also increase as Internet and mobile penetration rapidly spread.
The essence of the Congress, is to bring papers from these nations together. It is the platform where they share ideas; new ways to create and distribute content, strategies for reaching new audiences, and creative ways to make money in print and online. And sharing ideas between different markets will ensure that the newspaper industry, in both developing and developed nations, will continue to flourish.
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