Göteborg: The future of online ad revenues - Shaping the Future of the Newspaper

Posted by Evelina Myrbäck on June 1, 2008 at 10:55 AM

Matha Stone, Director, SFN Project, World Association of Newspapers, gave a brief overlook on the Report on Global Impact and Digital Revenues at the Digital Media Round Table at the 61st World Newspaper Congress.

The advertisment market share for printed revenues is going down, and the internet is taking the market share. Internet advertisement is the big winner today and, according to Martha Stone, it will be so in the long run. Internet is much cheaper than print media, which makes it hard to compete with. So print media has to get online! The use of broadband is increasing so newspapers have to take advantage of that.

However, WAN's Report on Global Impact and Digital Revenues shows that internet revenues are growing. Unfortunately they are not growing fast enough to make up for the loss in printed revenues.

The WAN Report also states that online revenue growth is the fastest and largest in North America.

The largest newspapers are still taking down more revenues, but local papers are increasing their revenues since local ads online are getting bigger.