A new digital profile inviting readers to join is one of the important things behind El Pais' success, said Javier Moreno, Editor-in-Chief of the Spanish daily newspaper, at the second session of the 15th World Editors Forum

El Pais has chosen to work with the print and online newsrooms separated from each other. A reason for this is different cooperation partners between the news rooms. But El Pais, web and print, have same owner, which allows them to work closely together.
Some of the headlines on elpais.com always come directly from the printed edition.  
Now El Pais is making money from the web edition. Javier Moreno points out that El Pais knows their web readers, which means they know exactly how the readers navigate on the web page and which articles are most clicked. This helps the web edition team to laborate among the articles on the website.
El Pais has changed a lot the last few years, adding a new digital profile and changing the journalism in both of the newsrooms. This has generated more traffic on the web edition. Since 2005 El Pais has steadily increased their number of readers both on the web and the printed edition.
- We have find our own rhythm, says Javier Moreno.