Göteborg: Mobile news is not the future for all
Posted by Ebba Strömqvist on June 3, 2008 at 9:44 AM
Oscar Westlund, doctoral student at the University of Gothenburg spoke about the dream of mobile news and if it will go beyond news addicts at the 15th World Editors Forum.
Oscar Westlund does research about media usage in Sweden. In his studies, he has found that although many Swedes own mobile phones with internet access and news functions, few actually use their phones for news. 86 percent of the Swedes make mobile phone calls every week but only 6 percent use their mobile for news at least once a week.
Compared with Japan where the use of mobile media is high, the specific use of news with the mobile is actually similar to that in Sweden. A study in Japan asking the Japanese if they "often" use the mobile for news showed that 12 percent did in 2006 and 13 percent did in 2007.
Westlund admitted that one of the reasons that Swedes don't use mobile news is that the prices for internet access on mobiles can be high. But more important to his studies is that most of the Swedes don't actually want to access news through their mobiles. People mostly use their mobiles for interpersonal communications. Some feel that using mobiles for news would add an element of stress to their lives. In fact, those that most use their mobiles for news are people aged 30-39 years. Westlund says that the use of mobile news services is linked to four types of characteristics; lifestyle, technology, socio-demographic factors and news habits. Users of mobile news look for mobiles with user friendliness, usability, transfer speed and battery life.
All in all, Westlund concluded through his studies that mobile news will not be the future of news for the large majority of the population. But as people's needs are changing all the time it is very difficult to draw conclusions about the future.
Oscar Westlund does research about media usage in Sweden. In his studies, he has found that although many Swedes own mobile phones with internet access and news functions, few actually use their phones for news. 86 percent of the Swedes make mobile phone calls every week but only 6 percent use their mobile for news at least once a week.
Compared with Japan where the use of mobile media is high, the specific use of news with the mobile is actually similar to that in Sweden. A study in Japan asking the Japanese if they "often" use the mobile for news showed that 12 percent did in 2006 and 13 percent did in 2007.
Westlund admitted that one of the reasons that Swedes don't use mobile news is that the prices for internet access on mobiles can be high. But more important to his studies is that most of the Swedes don't actually want to access news through their mobiles. People mostly use their mobiles for interpersonal communications. Some feel that using mobiles for news would add an element of stress to their lives. In fact, those that most use their mobiles for news are people aged 30-39 years. Westlund says that the use of mobile news services is linked to four types of characteristics; lifestyle, technology, socio-demographic factors and news habits. Users of mobile news look for mobiles with user friendliness, usability, transfer speed and battery life.
All in all, Westlund concluded through his studies that mobile news will not be the future of news for the large majority of the population. But as people's needs are changing all the time it is very difficult to draw conclusions about the future.
Posted in :
Related Entries
0 TrackBacks
Listed below are links to blogs that reference this entry: Göteborg: Mobile news is not the future for all.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/6878
Leave a comment