Göteborg: Microsoft - How to get your news on every mobile device
Posted by Evelina Myrbäck on June 3, 2008 at 10:08 AM
Michael Cooper, Director of Advanced Reading Technologies at Microsoft, USA, presented his company's forays into mobile news and e-readers at the 15th World Editors Forum.
Cooper talked about how there are many people who now use their mobile phones and devices to read news and to get information. But for news publishers, the differences between the various types of devices are creating problems. For example a regular mobile phone has a small screen but the Sony Reader or the Amazon Kindle has large screens. Some have colour, some don't. There is a wide spectra of devices, each has their own way of displaying content. And the content the news editor is sending to the devices is not suited for all.
Microsoft's News Reader Starter Kit solves this problem. It allows publishers to send the same content to different mobile devices with minimal technical know-how. The NewsReader works automatically. Publishers simply add their logo and customize the designs. It is free and available for all publishers. The News Reader Starter Kit also means lower costs for news producers. Microsoft's aim is to deliver the best combined user experience on any device from an iPod to a Plasma TV.
Cooper talked about how there are many people who now use their mobile phones and devices to read news and to get information. But for news publishers, the differences between the various types of devices are creating problems. For example a regular mobile phone has a small screen but the Sony Reader or the Amazon Kindle has large screens. Some have colour, some don't. There is a wide spectra of devices, each has their own way of displaying content. And the content the news editor is sending to the devices is not suited for all.
Microsoft's News Reader Starter Kit solves this problem. It allows publishers to send the same content to different mobile devices with minimal technical know-how. The NewsReader works automatically. Publishers simply add their logo and customize the designs. It is free and available for all publishers. The News Reader Starter Kit also means lower costs for news producers. Microsoft's aim is to deliver the best combined user experience on any device from an iPod to a Plasma TV.
Posted in :
Related Entries
0 TrackBacks
Listed below are links to blogs that reference this entry: Göteborg: Microsoft - How to get your news on every mobile device.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/6874
Leave a comment