Göteborg: "The mobile news revolution and its impact on the newsroom"
Posted by Andreas Larsson on June 3, 2008 at 8:58 AM
"The mobile news revolution and its impact on the newsroom". That was the topic for the speech of Paul Cheesbrough, Chief Information Officer at the Telegraph Media Group, United Kingdom, at the third session of the 15th World Editors Forum.
Trying to coordinate and strengthen the use of mobile technology at The Daily Telegraph, The Sunday Telegraph and thetelegraph.com, Mr Cheesbrough talked about the experiences and the approach of the newsgroup to the mobile future. There are three different angles.
1. "Distribution opportunity" - For a long time, mobile technology has been costly and difficult. But lately there has been a positive change. To a large extent, producers of mobile devices have started to embed a common browser in the device. This is a big leap forward making it much easier for media to publish and users to read and view. Since screen sizes on mobile devices still are quite small, most viewers use it to read headlines, follow sport results etc. This makes it quite simple and basic but promises much potential. With the development of new devices and mobile high speed broadband becoming more widespread and cheaper there's more use of and demand for video and audio news posts.
2. "Revenue prospect" Since the mobile technology still is fairly new to the public it hasn't yet become attractive for the ad-market. Neither does it have such a strong position among consumers of news, so there are big possibilities of having pay for-services. However, the current situation will surely change. The constant growth and development of mobile technology in many ways means more users in the consumer market.
3. "News gathering news channel" The use of different mobile devices, whether be it an iphone, a tablet pc, mobile internet genie etc. makes journalistic work easier and more effective. Journalists can report, publish and update a news story at any time, from anywhere. This can be published as text, video or a podcast. There's also the possibility for the public to contribute. Today, users are able to send pictures from the scene of a news story with their mobile phone. They can send text messages and comment on articles. They can blog as part of the website platform, etc. However, the growth of this phenomenon has issues that needs to be worked on. Most obvious is the issue of moderation. This applies mostly to controversial news, but publishers must not ignore more general news. Mr. Cheesbrough belives that moderation will a more important aspect of newsrooms over time.
Lastly, Cheesbrough encouraged the audience not to look at mobiles as simply mobile phones. In five to ten years, mobile technology will have evolved to something much more, giving both journalists and public more possibilities.
Trying to coordinate and strengthen the use of mobile technology at The Daily Telegraph, The Sunday Telegraph and thetelegraph.com, Mr Cheesbrough talked about the experiences and the approach of the newsgroup to the mobile future. There are three different angles.
1. "Distribution opportunity" - For a long time, mobile technology has been costly and difficult. But lately there has been a positive change. To a large extent, producers of mobile devices have started to embed a common browser in the device. This is a big leap forward making it much easier for media to publish and users to read and view. Since screen sizes on mobile devices still are quite small, most viewers use it to read headlines, follow sport results etc. This makes it quite simple and basic but promises much potential. With the development of new devices and mobile high speed broadband becoming more widespread and cheaper there's more use of and demand for video and audio news posts.
2. "Revenue prospect" Since the mobile technology still is fairly new to the public it hasn't yet become attractive for the ad-market. Neither does it have such a strong position among consumers of news, so there are big possibilities of having pay for-services. However, the current situation will surely change. The constant growth and development of mobile technology in many ways means more users in the consumer market.
3. "News gathering news channel" The use of different mobile devices, whether be it an iphone, a tablet pc, mobile internet genie etc. makes journalistic work easier and more effective. Journalists can report, publish and update a news story at any time, from anywhere. This can be published as text, video or a podcast. There's also the possibility for the public to contribute. Today, users are able to send pictures from the scene of a news story with their mobile phone. They can send text messages and comment on articles. They can blog as part of the website platform, etc. However, the growth of this phenomenon has issues that needs to be worked on. Most obvious is the issue of moderation. This applies mostly to controversial news, but publishers must not ignore more general news. Mr. Cheesbrough belives that moderation will a more important aspect of newsrooms over time.
Lastly, Cheesbrough encouraged the audience not to look at mobiles as simply mobile phones. In five to ten years, mobile technology will have evolved to something much more, giving both journalists and public more possibilities.
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