Cape Town Conference: A South African example of shared group content
Posted by Kim Hawkey on June 6, 2007 at 4:18 PM
The Independent Newspaper Group packs a “mean punch”, Jovial Rantao, editor of The Sunday Independent and deputy editor of The Star, told the 14th World Editors Forum.
The group has 18 metropolitan newspapers throughout South Africa, as well as a number of Cape Town community newspapers. Their titles serve local markets, but their content is both local and national.
Rantao said the group realized it could run more effectively if the member newspapers operated collectively and shared their resources.
The group established a news network with national editorial teams that coordinate national copy, including supplements and stories with national interest. The individual titles also cross-market each other in both print and online versions of the newspapers.
Rantao described the network as a “win-win situation, as newspapers are well resourced, innovative and profitable, and therefore truly independent and local”.
By Kim Hawkey, Wits University Journalism
Rantao said the group realized it could run more effectively if the member newspapers operated collectively and shared their resources.
The group established a news network with national editorial teams that coordinate national copy, including supplements and stories with national interest. The individual titles also cross-market each other in both print and online versions of the newspapers.
Rantao described the network as a “win-win situation, as newspapers are well resourced, innovative and profitable, and therefore truly independent and local”.
By Kim Hawkey, Wits University Journalism
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