Wall Street Journal partners with MySpace for Davos reporting competition
Posted by Emma Heald on December 21, 2009 at 2:25 PM
The Wall Street Journal has partnered with MySpace to offer an American MySpace user what is described as the "assignment of a lifetime:" an all expenses paid trip to Davos, Switzerland to report at the 40th World Economic Forum Annual Meeting in 2010.
The MySpace Journal prize includes invitations to the Young Global Leaders opening conference and various media events and attendance at private meetings with editors from the WSJ and News Corp executives. The winner will document their experience in written and video blogs on MySpace and the Wall Street Journal online, and his or her MySpace blog will be syndicated via WSJ.com.
To win, MySpace users must record a video showing why they deserve this opportunity. Judges include Robert Thompson, WSJ managing editor and Rebekah Brooks, News International CEO.
It is presumably an attempt by the Wall Street Journal, which normally targets an older, business audience, to reach out to the MySpace generation, The average age of MySpace users is 26 - younger than Facebook at 33 and Twitter at 31. News Corp-owned Fox News also attempted to collaborate with MySpace to launch a citizen journalism arm called uReport, but it does not seem to have taken off.
Source: MySpace, MediaBistro
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fweb_20%2F2009%2F12%2Fwall_street_journal_partners_with_myspac.php&bodytext=<form mt:asset-id="5104" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/logos/myspace%20journal.png"><img alt="myspace journal.png" src="http://www.editorsweblog.org/assets_c/2009/12/myspace journal-thumb-250x125-5104.png" width="250" height="125" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></form><div>The <i><a href="http://europe.wsj.com/home-page?refresh=on">Wall Street Journal</a></i> has partnered with <b>MySpace</b> to offer an American MySpace user what is described as the "assignment of a lifetime:" an all expenses paid trip to Davos, Switzerland to report at the <b>40th World Economic Forum Annual Meeting</b> in 2010. </div><div><br /></div><div>The <b><a href="http://www.myspace.com/myspacejournal">MySpace Journal </a></b><a href="http://www.myspace.com/myspacejournal">prize </a>includes invitations to the Young Global Leaders opening conference and various media events and attendance at private meetings with editors from the WSJ and News Corp executives. The winner will document their experience in written and video blogs on MySpace and the Wall Street Journal online, and his or her MySpace blog will be syndicated via WSJ.com. </div> &title=<b><i>Wall Street Journal</b></i> partners with <b>MySpace</b> for Davos reporting competition){kind=link}
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