As tweetly as you can: how Twitter is changing journalism
Posted by Bhamini .N on February 23, 2009 at 2:21 PM
When Twitter launched in 2006, little did its founders realise that it would become the subject of a possible replacement for email.
In an article for pressgazette.co.uk, Owen Amos explains how famous business journalist Dan Martin announced recently that press releases should now be sent to him via Twitter and not to his 'clogged' inbox. For two days this week, as an experiment, Martin says he will only accept PR pitches if they come as 'tweets' and not through email. He believes its a good exercise for public relations agents to develop their 'catchy copy-writing' skills.
Twitter has been the subject of many debates ever since it went online. The crisis that the media and newspaper industry is facing has put social networking sites, like Twitter, in the spotlight. It is no longer just a way to keep in touch: Twitter has become the new mantra for newsrooms that are quickly adapting themselves to new multimedia. Freelance journalist Mark Coughlan discussed the Irish Times' use of Twitter in a blog post last week. He explains how the paper took full advantage of a website like Twitter.
The 'usefulness' of Twitter is no longer questionable. Newsrooms and media agencies are now looking to better their Tweet strategies. Journalism teachers are lecturing about Twitter and Facebook influencing media today. Media pundits are debating the strengths and weaknesses of traditional media when faced with a competitor like Twitter.
In conclusion, Twitter has proved beyond doubt that news-as-it-happens is one of the most important rules for survival during the media storm.
Sources: communities.canada.com, markcoughlan.com, pressgazette.co.uk
In an article for pressgazette.co.uk, Owen Amos explains how famous business journalist Dan Martin announced recently that press releases should now be sent to him via Twitter and not to his 'clogged' inbox. For two days this week, as an experiment, Martin says he will only accept PR pitches if they come as 'tweets' and not through email. He believes its a good exercise for public relations agents to develop their 'catchy copy-writing' skills.
Twitter has been the subject of many debates ever since it went online. The crisis that the media and newspaper industry is facing has put social networking sites, like Twitter, in the spotlight. It is no longer just a way to keep in touch: Twitter has become the new mantra for newsrooms that are quickly adapting themselves to new multimedia. Freelance journalist Mark Coughlan discussed the Irish Times' use of Twitter in a blog post last week. He explains how the paper took full advantage of a website like Twitter.
The 'usefulness' of Twitter is no longer questionable. Newsrooms and media agencies are now looking to better their Tweet strategies. Journalism teachers are lecturing about Twitter and Facebook influencing media today. Media pundits are debating the strengths and weaknesses of traditional media when faced with a competitor like Twitter.
In conclusion, Twitter has proved beyond doubt that news-as-it-happens is one of the most important rules for survival during the media storm.
Sources: communities.canada.com, markcoughlan.com, pressgazette.co.uk
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