Blog entries will be categorised and placed into clusters on the left side of the site, says Google product manager Michael Cohen. Categories feature politics, technology, business, science, sports, entertainment, movies and television.

"When you look within a cluster, you'll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere," added Cohen.

Although the service will be initially available only in English, Google intends to launch it in other languages in the future.

Source: European Journalism Centre