UK: Northcliffe relaunches first local website as part of sweeping redesign plan
Posted by Kelley Vendeland on May 2, 2008 at 8:12 AM
Northcliffe Media has rolled out a revamped version of thisishullandeastriding.co.uk, the first redesigned website in a planned relaunch of all the company's local ThisIs titles.In addition to reformatting its exisiting 56 ThisIs sites, Northcliffe intends to add an additional 31 sites, bringing the grand total to 87.
Robert Hardie, content strategy director at Northcliffe, said the company aimed to increase stability and search performance on the new sites, citing current problems with poor search engine optimization and difficulties coping with increased traffic.
"The old system had been massively outgrown by the amount of traffic we were getting - to say it was creaking at the seams would be an understatement," Hardie said.
The next redesigned site should debut in five weeks time, with the entire program scheduled for completion by the end of the financial year.
Source: Journalism.co.uk
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fweb_20%2F2008%2F05%2Fuk_northcliffe_relaunches_first_local_we.php&bodytext= <form contenteditable="false" mt:asset-id="431" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/thisis.html" onclick="window.open('http://www.editorsweblog.org/thisis.html','popup','width=1022,height=585,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.editorsweblog.org/thisis-thumb-300x171.jpg" alt="thisis.JPG" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="171" width="300" /></a></form><b>Northcliffe Media</b> has rolled out a revamped version of <a href="http://www.thisishullandeastriding.co.uk/"><b>thisishullandeastriding.co.uk</b></a>, the first redesigned website in a planned relaunch of all the company's local <b>ThisIs</b> titles.<br /><br />In addition to reformatting its exisiting 56 ThisIs sites, Northcliffe intends to add an additional 31 sites, bringing the grand total to 87. <br /><br /><b>Robert Hardie</b>, content strategy director at Northcliffe, said the company aimed to increase stability and search performance on the new sites, citing current problems with poor search engine optimization and difficulties coping with increased traffic.<br /> <br />"The old system had been massively outgrown by the amount of traffic we were getting - to say it was creaking at the seams would be an understatement," Hardie said.<br /><br />The next redesigned site should debut in five weeks time, with the entire program scheduled for completion by the end of the financial year. <br /><br />Source: <a href="http://www.journalism.co.uk/2/articles/531514.php">Journalism.co.uk</a><br />&title=UK: <b>Northcliffe</b> relaunches first local website as part of sweeping redesign plan){kind=link}
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