News should develop a distributive strategy

Posted by Jean Yves Chainon on May 22, 2008 at 9:07 AM

New media proponent Jeff Jarvis blogged last week about the "need to develop distributed strategies for news." In other words, not only are traditional news outlets increasingly aggregating relevant news from a variety of sources, they should also make their news available on those sites.

Jarvis suggests a few strategies to help this:

- creating widgets to embed your news on any other site
- establishing a platform strategy that enables people to build on your content
- a network strategy including blog networks

For example, Reuters recently opened its news content to the developer community, through Reuters Labs. Developers can now take Reuters news and build applications around it, or make the content fit existing applications.

"News cannot continue to think of itself as a destination. It has to think of itself as a feed that goes to where you are," wrote Jarvis.

Source: BuzzMachine through David Black