Google's recently introduced search function is getting a mixed reception.

The new feature (click on the photo fora better view) allows users to surf newspaper and other sites remotely. For example, if someone searches New York Times, Google brings up an in-page Search nytimes.com box that lets a user browse NYT content without ever going to the newspaper's site. The feature has not yet been introduced to Google's foreign language sites. See here for more details on the search function and Google's other new service, Google Trends.   

The initial fears that Google's new feature would detract from advertising revenue are still alive and well. As the New York Times and blogger Martin Belam contend, there is a risk that the new function "could reduce page impressions" for the publisher itself, reports Paid Content.

Others, however, are much more optimistic.

"If [the search] does such a great job as to make our internal search too redundant, then that's fine," said Edward Roussel, Telegraph.co.uk digital editor. "At the end of the day we want people to read our content but we don't mind how they find it."  

Guardian.co.uk blogs editor Kevin Anderson also points out that some news organizations are pushing their readers to use Google because their own search functions are so inefficient.

Source: Paid Content