Washington Post's widget success on Facebook: 350,000 downloads
Posted by Carolyn Lo on March 27, 2008 at 10:41 AM
The Washington Post's political compass application, which shows Facebook members' political stance, has had about 350,000 downloads.Though the application does not directly link back to WaPo's site, the text for the link is prominently featured under the compass. This gets the brand name out and generates attention for WaPo from the Facebook world. Read an interview with WaPo on widgets here.
Barry Parr of Jupiter Research compiled findings on some of the best Web 2.0 practices for news organizations, including "widgets should be a key distribution strategy [because] widget users are 2/3 more likely to use online news sources on a weekly basis than are overall online users."
WaPo will also expand their podcasts, videos, and live Webcasts from covering political news to the NFL draft on June 26, solely focusing on the Red Skins.
Jim Brady, Executive Editor of the washingtonpost.com, notes that it's important to "break up the stuff you're producing and let people access them the way you want."
Source: Beet.tv and Jupiter Research
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fweb_20%2F2008%2F03%2Fwashington_posts_widget_is_success_on_fa.php&bodytext=<form contenteditable="false" mt:asset-id="223" class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/political_compass_app.png"><img alt="political_compass_app.png" src="http://www.editorsweblog.org/political_compass_app-thumb-250x110.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="110" width="250" /></a></form><i>The Washington Post</i>'s <a href="http://www.editorsweblog.org/web_20/2007/10/washingtonpostcom_to_relaunch.php">political compass application, which shows <b>Facebook </b>members' political stance</a>, has had about 350,000 downloads<b></b>.<br /><br />Though the application does not directly link back to WaPo's site, the text for the link is prominently featured under the compass. This gets the brand name out and generates attention for WaPo from the Facebook world. Read an interview with WaPo on widgets <a href="http://www.editorsweblog.org/analysis/2007/09/qa_with_wapo_and_usa_today_wha.php">here</a>.<br /><br /><b>Barry Parr</b> of <b>Jupiter Research</b> compiled findings on some of the
best Web 2.0 practices for news organizations, including "widgets
should be a key distribution strategy [because] widget users are 2/3
more likely to use online news sources on a weekly basis than are
overall online users."<br /><br />WaPo will also expand their podcasts, videos, and live Webcasts from covering political news to the <b>NFL</b> draft on June 26, solely focusing on the Red Skins.<br /><br /><b>Jim Brady</b>, Executive Editor of the <a href="http://www.washingtonpost.com/"><b>washingtonpost.com</b></a>, notes that it's important to "break up the stuff you're producing and let people access them the way you want."<br /><br />Source: <a href="http://www.beet.tv/2008/03/the-washington.html">Beet.tv</a> and <a href="http://weblogs.jupiterresearch.com/analysts/card/archives/2008/03/big_trend_for_2.html">Jupiter Research</a><br /> &title=<b><i>Washington Post's</i></b> widget success on <b>Facebook</b>: 350,000 downloads){kind=link}
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