Due to the growing prominence of blogs, Forbes.com is introducing a business and finance blog network consisting of blogs with content ranging from banking to trading to hedge fund management.

Participating in the blog network is through invite only, and Forbes's editors will examine all blogs to ensure relevance and Forbes editorial branding. The target audience focuses on senior business decision makers and high-net-worth investors.

Nick Ricci will join Forbes as General Manager of Sales, overseeing sales, marketing, and promotion for the blog network and the Forbes Audience Network, which was launched in November 2007.

Jim Spanfeller, Forbes.com President and CEO, said: "Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting 'best of breed' business and investing bloggers to our new Business and Finance Blog Network."

Source: Brand Republic