US: NYT’s Super Tuesday traffic peaks, led by interactive graphic

Posted by Jean Yves Chainon on February 11, 2008 at 12:30 PM
Traffic to The New York Times spiked last week, following Super Tuesday in the US. Single-day traffic records were broken two consecutive days.

On the day of the primaries, nytimes.com got 35.9 million page views, according to an internal Times’ memo.

The record was short-lived though, as the very next day, Feb. 6, the paper’s website gathered 37.5 million page views.

Interestingly, interactive graphics were among the most popular features on the site.

"The most-visited page was not an article but an interactive graphic: the Democratic results map had more traffic on Wednesday than the average Wednesday traffic for the entire political site," the memo read in part.

On the previous Sunday, Feb. 3 – day of the Super Bowl – nytimes.com had gone up to 33.3 million page views.

Source: New York Observer

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