US: Nielsen to measure online video consumption
Posted by Barbara Nguyen on February 13, 2008 at 11:37 AM
With online video viewers forecasted to increase from 114 million in 2006 to 183 million in 2011, according to figures from eMarketer, Nielsen said it will ‘introduce measurement of TV viewing on the PC screen in its TV panel by the end of 2008,” reports the European Journalism Centre.
Nielsen looks to measure a variety of video viewing mediums—from traditional TV screens to online, mobile phone and even IPOD displays.
The task, however, will be difficult as the way in which people watch programs or video content tends to vary depending on the medium, suggests the EJC. Nielsen appears to accept the challenge as the need to measure and study audience behavior across a diverse range of viewing platforms becomes increasingly important.
Source: www.ejc.net, www.eMarketer.com and www.paidcontent.org
Nielsen looks to measure a variety of video viewing mediums—from traditional TV screens to online, mobile phone and even IPOD displays. The task, however, will be difficult as the way in which people watch programs or video content tends to vary depending on the medium, suggests the EJC. Nielsen appears to accept the challenge as the need to measure and study audience behavior across a diverse range of viewing platforms becomes increasingly important.
Source: www.ejc.net, www.eMarketer.com and www.paidcontent.org
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.editorsweblog.org%2Fweb_20%2F2008%2F02%2Fus_nielsen_to_measure_online_v.php&bodytext=With online video viewers forecasted to increase from 114 million in 2006 to 183 million in 2011, according to figures from <b>eMarketer</b>, <b>Nielsen</b> said it will ‘introduce measurement of TV viewing on the PC screen in its TV panel by the end of 2008,” reports the <b>European Journalism Centre</b>.<br /> <br /><form contenteditable="false" mt:asset-id="36" class="mt-enclosure mt-enclosure-image"><img alt="emarketer.gif" src="http://www.editorsweblog.org/emarketer.gif" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="238" width="324" /></form>Nielsen looks to measure a variety of video viewing mediums—from traditional TV screens to online, mobile phone and even IPOD displays. <br /><br />The task, however, will be difficult as the way in which people watch programs or video content tends to vary depending on the medium, suggests the EJC. Nielsen appears to accept the challenge as the need to measure and study audience behavior across a diverse range of viewing platforms becomes increasingly important.<br /><br />Source: <a href="http://www.ejc.net/media_news/nielsen_to_track_online_video_use_through_its_tv_panel/">www.ejc.net</a>, <a href="http://www.editorsweblog.org/mt-static/html/www.eMarketer.com">www.eMarketer.com</a> and <a href="http://www.paidcontent.org/entry/419-nielsen-tv-panels-to-include-online-shows-a-first-step-to-measuring-all/">www.paidcontent.org</a><br /><br /> &title=US: <b>Nielsen</b> to measure online video consumption ){kind=link}
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