UK: Northcliffe incorporates geo-tagging in local websites

Posted by Kelley Vendeland on February 11, 2008 at 4:43 PM

Northcliffe Media plans to introduce geographical information to news stories on its ‘this is’ series of 50 local newspaper websites.

The publisher is revamping is group-wide content management system (CMS), Tera, to both enable geo-tagging, and allow editors to file news stories to web and newspaper from a single interface.

Robert Hardie, Northcliffe Media content strategy director, said that geo-tagging is intended to make accessing editorial and classified content more user-friendly.

Northcliffe is also putting in place a new web-publishing system across all its websites in order to improve search engine optimisation.

This announcement follows recent news that Northcliffe Media attained record levels of traffic in January to websites comprising the 'this is' brand. Northcliffe also posted high online traffic growth rates in the last quarter of 2007.

Sources: Journalism.co.uk, Hold the front page.co.uk