This is the first time washingtonpost.com relies on outside help in a redesign.

"We are trying to fill it with the strategies we've emphasized the past few years -- reader engagement, multi-media and providing useful data bases for our readers," said Jim Brady, executive editor of washingtonpost.com.

Although Brady doesn’t seem to have given much detail about the new features, he said that the redesign would also focus on easing navigation and the “flow” from one part of the site to another.

"How everything fits together, we are trying to have a flow better between an article and the home page," he explained. "The site represents who we were, not who we've become."

Actual work on the redesign will begin within a month.

Brady hopes the site will be ready before Election Day in the US next November.

Source: Editor & Publisher