France: 20 minutes reports positive earnings for 2007
Posted by Barbara Nguyen on January 30, 2008 at 11:56 AM
20 minutes reports positive revenues for 2007, a first time occurrence for the French freesheet.
While the paper shows a profit of 400,000 euros, 20 minutes’ combined daily freesheet and internet activities result in an overall loss of 1.6 million euros. 20 minutes ascribes the loss, in part, to heavy investment in the website.
Total revenues for 2007 amount to 44.8 million euros. Press News reports that 20 minutes had seen a loss of 5.1 million euros in 2006. A 20 minutes executive explains that 2007’s positive results are attributable to cost-saving plans implemented in April 2007.
Source: www.nouvelobs.com
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"Is to be lauched this week" is the right expression. Expresso comes out on Saturdays...
One more thing: Expresso is a weekly newspaper, not a daily.
Thanks for the corrections Antonio.
John,
The 160.000 copies of the new EXPRESSO were "sold out" this Saturday in less than four hours around the country.
EXPRESSO is planning to print 200.000 copies next week.
The launching of the new "berliner" format was very weel recevived by readers that got also the first of the 8 free DVDs that will push the selling of the new EXPRESSO.
Promotions works better than ever when you have a better product.
EXPRESSO is again a classic case of how quality journalism plus smart promotions produce "win-win" results.
Well, The Economist cover story was quite wrong: nobody will kill newspapers if readers get a great product with a great price (2,80 euro, less than the usual 3 euro when the paper was broasdsheet, and a way to prevent the launching of a tabloid in Portugal next week that will costy only 2 euro).
Newspapers are here to stay if... we produce oustanding products with exclusive stories, presented full color with high quality printing reproduction and with a package than includes a lot of advertising services, like two magazines with jobs and real state ads, combined with on and off line offers.
And all of this, inside of a plastic bag!