BBC Worldwide partners MySpace for content on networking platform

Posted by Jean Yves Chainon on January 25, 2008 at 12:17 PM

BBC Worldwide signed a major partnership with MySpace to make BBC content available via MySpaceTV. Newspapers should closely follow this type of deal, as traditional media try to harness the audience power of social networks.

Users are now able to subscribe to BBC Worldwide’s MySpaceTV video channel and watch or share BBC content across the social network.

As Simon Danker, director of Digital Media at BBC Worldwide, put it, this is simply part of BBC’s strategy to push content to the heart of where audiences spend their time.

Newspapers had better get moving along the same strategy. "With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences," said Danker.

Source: NMA.co.uk

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