Australia: Fairfax Media and News Ltd partner for car deal
Posted by Barbara Nguyen on January 30, 2008 at 10:58 AM
Publishers Fairfax Media and News Ltd are joining forces to co-produce their rival car sales websites. Fairfax Digital’s drive.com.au sales team will manage all car dealer listings on New Ltd’s competing site, carguide.com.au. Listings will appear simultaneously on both websites.
Fairfax Digital chief executive Jack Matthews explains how the deal will impact marketing initiatives for both parties.
"The personalised account service and bundled offerings resulting from this agreement will streamline the marketing process for dealers," he said.
Apart from the agreement the two websites will operate autonomously, and will continue to compete for listings from individual sellers, reports the Sydney Morning Herald.
Source: smh.com.au through IFRA Executive News Service
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