However, for the Web, evergreen content is quite important. Producing evergreen content can be a learning tool for a newsroom. Evergreen projects allow for experimentation, according to Ron Sylvester of Tecnolo-j. He says, “You can play with different features and techniques, and learn the skills you are going to have to have someday – and sooner than you think – in a breaking news situation.  But with evergreens, there are no deadlines. You can take your time and learn.”

The Minneapolis Star Tribune does this with a feature called See-Saw through Melissa Worden’s X-Degree. “The benefit of this evergreen content is that as it adds to the community development of the site, it gives the newsroom a chance to learn and play with multimedia projects and storytelling,” Worden writes.

Source: technolo-j