Poland: six regionals make one national through ProtecMedia platform
Polska The Times was launched last month in cooperation with The Times of London.
Thanks to the Milenium publishing platform, Polskapresse was able to centralize the production of national content and of its six regional editions.
The system enables the coordination of content production, design and editing by more than 750 journalists.
The content management system handles all or most of the necessary tasks in newspaper production, including “page design and production, simultaneous editing, and integrated news and image wires. The multimedia archive is integrated with the newsroom system, which enables automatic pre-cataloguing of content and subsequent retrieval, according to ProtecMedia. Milenium tracks all editorial and advertising workflow operations to provide data for management reports,” reported Editor & Publisher.
Journalists have remote access to a single common database, and ProtecMedia developed a communications protocol that enables journalists to work online using low-bandwidth lines.
Polska The Times aims to sell between 700,000 and 800,000 copies daily.
Source: Editor & Publisher
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Journalists from Polskapresse are still learning how to use the Millenium platform. It is great that editors from different parts of the country can edit the text at the same time. Unfortunately, the effect is that in printed newspaper the texts contain lots of mistakes, and are signed with names of people who were not their authors. It is said when readers call the newspaper worried that their favorite journalist writed in a worse way. But that can be fixed.
Tough part is the expexted sales level. It is true: 700-800 thousand copies daily were the goal at first. Later, Polskapresse Board said it would be great to sell at least one copy more then Gazeta Wyborcza (top opinion newspaper in Poland with sales above 400,000 copies). The last data (not confirmed by any national newspaper association) shows that Polskapresse sold an average of 360,000 copies per day on the first week. I am waiting for official confirmation of that.
I am a newspaper / internet geek from Poland. For more info from that market don't hesitate to contact me at: marek.miller@gmail.com.
Best regards,
Marek Miller