Only those who integrate will succeed

Posted by Evan Fell on November 30, 2007 at 2:17 PM

Arianna Huffington, co-founder and editor in chief of The Huffington Post talks about the future of digital media, saying, “The only agency people who’ll succeed are those who fully integrate.”

In front of agency head Nick Brien and a lot of creatives and planners at Universal McCann, Huffington talked about the potential for the Internet to transform political races and activism in the US. She spoke about the bad practices of some traditional agencies and also said she thinks many political campaigns have weakly embraced the promise of the new digital age. She said, "Very often they hire good Internet people," Huffington said, "and then put them in a room."

She also expressed her thoughts on the "next big thing on the internet," which she said is disconnecting. This was more of a lifestyle comment, as she followed by saying our society is “overloaded” and sleep deprived, and lives are not being well nourished by the digital age.

Source : Online Media Daily

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