BBC allows outside content producers to retain rights

Posted by Jean Yves Chainon on November 27, 2007 at 2:35 PM

The BBC has agreed to a deal allowing third party programme and content makers, in the interactive and new media sector, to keep the rights to the work they submit.

The BBC’s trade body, Pact, said that this would put independent programmer makers on par with TV producers.

The goal is to kickstart the secondary market for digital content and encourage users and others to produce content for the BBC and traditional media.

"It's a real step forward in that for the first time it recognizes that interactive producers can own the rights to the content and services they create, putting them on a par with television producers," said Andrew Chitty, interactive deputy chair of Pact.

This move seems to fall into the trend of traditional media trying to incorporate user-produced content as a part of their ‘traditional’ offer. A recent survey revealed that European news executives think that up to 40% of the content they produce will be user-generated within three years.

Source: Brand Republic