US: WSJ launches sponsored Innovation section
Any Wall Street Journal Digital Network content covering emerging technology feeds into the sponsored section. Acura is also the main advertiser for WSJ’s newly-launched ‘All Things Digital’ section.
WSJ has already carried out similar sponsored sections with UPS, and its affiliate MarketWatch.com with British Airways. The New York Times had created a microsite that displayed FedEx video ads exclusively.
"You're going to see more leadership brands like the Journal listening, being more solution-oriented and sitting down with clients to come up with more interesting programs along with traditional advertising," said Mike Jensen, sales director South West for the Wall Street Journal Digital.
Source: clickz.com through I want Media
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very interesting. when the times of india started its medianet section, paid editorial, with a barely visible tag that identified it as paid edit, there was quite a furore. So, is this similar to medianet which was branded as 'corrupting' editorial? After all, it's hardly innovative revenue earning. It's the easy way out, couched in busy phrase, yes?