Newspapers: try group blogs by content, not form
Give newspapers some credit though. The New York Times leads all with 40 active blogs, followed by the Chicago Tribune with 33, while the Los Angeles Times counts 27. The San Francisco Chronicle has 26, and the Wall Street Journal boasts 16 active blogs.
Yet despite this show of good faith, blogs are often segregated, relegated to a less visible portion of the website. And when they are visible, they typically are grouped in a ‘blog’ tab, which lists the latest headline from each unrelated blog in a very unappetizing manner.
This is probably the biggest mistake. As Gawker reports, readers come to a news site looking for related content of specific interest. They don’t view blogs as an entirely different form of publication (if so, why would it be on the website?).
“Nearly all newspaper websites mistakenly segregate their blogs off with the other blogs. They're organizing by form, not by content,” reported Gawker.
“Old newspaper editors may think blogs are some crazy different variety of publication; readers don't.”
Since newspapers are already weaving multimedia content online by topic and theme, why not do the same for blogs, instead of burying them in the corner?
Source: Gawker.com
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Valdez V. Fisher, Jr.
The Young Baltimore Author who Just Won't Quit
Perhaps by now you've heard of Valdez V. Fisher, Jr. He's the 31 year old author of the self-help/motivational book I Ain't Bitin' My Tongue. Fisher, determined to get the word out, has launched a staggering 42,000+ emails since the inception of his book in 2005. The emails have been directed to anyone and everyone he felt could be of assistance in his endeavor, from the media to politicians. His youth targeted book addresses such critical issues as self-esteem, parenting, wealth management, education, selective role models, choices, and post traumatic recovery. When asked "What makes you the expert on these issues?" he responded "I never claimed to be an expert. I am merely a young man who has made many mistakes, and would like to prevent my peers from falling prey to the same pitfalls."
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Fisher's book is available worldwide at your local bookstore, or by visiting amazon.com, walmart.com, books-a-million.com, borders.com and target.com. The ISBN (international standard book number) is 1420874586. He loves reader feedback, and can be emailed anytime at: BooksByValdez@aol.com. For public appearances including book signings, please contact:
Valdez In Print National Headquarters
c/o Public Affairs
Post Office Box 23951
Baltimore, Maryland 21203-5951
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