Develop news apps for Facebook
Facebook recently launched a fund, the fbFund, that financially compensates developers for creating applications and widgets that can be used on the social networking website.
A few news organizations have already created Facebook apps, including The New York Times and its News Quiz game, which is already installed on over 6,000 users’ pages and generates about 17,000 page views a week.
“There are different ways to engender loyalty and increase page views on the Web. It's increasingly important to distribute content in parts and pieces, widgets and RSS feeds – wherever people want to consume it," said Vivian Schiller, NYTimes.com's Senior Vice President and General Manager.
Another news app, called ‘News Headlines’ offers RSS feeds from hundred of global news providers in a single box. Developed by the start-up RSS2Facebook, the app offers to convert traditional news organizations’ RSS feeds into Facebook apps.
“The idea is that the content of your RSS feed is promoting your website. If you believe in your own content, then your application will spread quickly over the Facebook social graph – the mushroom cloud effect, if you will,” said RSS2Facebook founder Adam Cooke to the OJR.
“So instead of having the RSS feed as a sort of output, it becomes a promotional tool.”
So is Facebook the next frontier for online news? Not yet. But creating news apps for Facebook is yet another cheap way for newspapers spread their brand name and content away from their website.
Source: Online Journalism Review
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