The technology looks into video frames to identify the faces of people.

When searching for a person’s name, Viewdle’s technology automatically brings the user to the first frame in which that person appears. It also lists how long that person appears in that segment and other parts of the clip where that person is present.

According to journalism.co.uk’s observations, the technology isn’t perfectly fine tuned yet, but “is largely impressive and Viewdle says it's building the world's biggest people-in-video reference database.”

Reuters recently partnered with Attributor to be able to track its text content and pictures on the Web.

Source: Journalism.co.uk through European Journalism Centre