Google AdWords lets advertisers design their ads
Google Print Ads was launched in July. With the service, advertisers choose a newspaper from a list of possible publications, according to criteria such as geography, circulation size, but also choosing which days of the week they’re bidding on and the price they’re willing to pay.
If the newspaper approves the bid, advertisers can intuitively design their own ad, thanks to AdWords.
"Simply plug the text of your ad, image, and contact details into pre-designed ad templates, and the tool will automatically generate multiple designs you can choose from," explains a member of the Google AdWords team.
"If you need to change your messaging or resize your image, you can edit individual ads directly in the interface. And any ad you create using this tool can be reused as many times as you need in future print campaigns."
As newspapers advertising increasingly migrates to the Web, these tools will contribute to making the entire ad-placement process fully automated.
Source: Information Week
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