LA Times fashion critic Booth Moore has been named Image editor and chief critic, and will now supervise both the print and online editions.

The Times also expanded Image’s editorial staff to match the increased importance given to the section.

The Image service has also helped attract new advertisers. "We are in a very exciting time as the immediacy and relevance of newspaper advertising is breaking down traditional barriers within the fashion industry," said Valarie Anderson, Los Angeles Times director of fashion advertising.

The evolution of Image illustrates how newspapers can use their online editions to test readers’ reaction to a product, and eventually reintroduce or emphasize the product in their print editions.

Source: CNN Money