The Onion paper launches MySpace edition
Posted by Jean Yves Chainon on August 9, 2007 at 11:26 AM
The satirical publication The Onion has partnered with MySpace to provide audio, video and print content to the social networking website. Will we soon see other quality dailies on MySpace?
"The news business is like the tobacco business: you want to reach new readers at as young and impressionable an age as possible," said Sean Mills, president of The Onion.
The Onion now has a branded page on the website, complete with articles, blog content, audio podcasts and the online video Onion News Network (on MySpace TV).
The Onion will also offer some exclusive content on MySpace, though it remains to be defined, including a new “Staff Blog.”
"The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace)," said Jeff Berman, general manager of MySpace TV.
Although the idea may seem comical to some editors, MySpace has proved to be a valuable newspaper partner at times. And The Onion, despite its satirical take, boasts 4 million online readers and 3 million print readers per month.
MySpace News was launched in April this year. Can social networking websites help newspapers to seduce the Web 2.0 audience?
Source: News.com through I Want Media
The Onion now has a branded page on the website, complete with articles, blog content, audio podcasts and the online video Onion News Network (on MySpace TV).
The Onion will also offer some exclusive content on MySpace, though it remains to be defined, including a new “Staff Blog.”
"The Wall Street Journal is all well and good, but the Onion News Network represents the best in hard-hitting investigative journalism (at least on MySpace)," said Jeff Berman, general manager of MySpace TV.
Although the idea may seem comical to some editors, MySpace has proved to be a valuable newspaper partner at times. And The Onion, despite its satirical take, boasts 4 million online readers and 3 million print readers per month.
MySpace News was launched in April this year. Can social networking websites help newspapers to seduce the Web 2.0 audience?
Source: News.com through I Want Media
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