• September 25.2008

Video poses a threat to print classifieds

Posted by Mica Swyers on June 21, 2007 at 2:53 PM
With advertising revenues already slipping for newspapers, online classifieds sites have produced a new rival: video classifieds.  Not only are videos effective for selling houses or posting interactive resumes, they are also free to put online, which poses a major threat to newspapers trying to keep their hold on revenue-generating classifieds.

Whereas $90 will buy a two-weekend run for an eight-line print classified ad in the Greensboro News and Record, sites such as CraigsList and realpeoplerealstuff.com will post classifieds, both text and video, online for free, generating revenue from advertisements directed towards users.

Peter Zollman, founder of Classified Intelligence, encourages newspapers to keep their hold on classifieds by offering “combo deals, where an online ad is paired with a print ad.”  This strategy would allow a newspaper to keep the immediate revenue but also build its reputation as “the dominant local go-to portal.”

Evan Neubeiser, founder of Digital Media Communications which currently postso over 4,300 video classifieds a week for The Houston Chronicle says that users are becoming more savvy about using an integrated multimedia approach, a rising trend that newspapers may want to note.

Source: Media Life through I Want Media

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4 Comments

vaspers the grate said:

News organizations must find news, report investigations, and deliver it in the manner consumers prefer. Consumers must replace the CEO and the marketing staff. Let consumers determine your goals and strategies.

June 21, 2007 7:54 PM
Jeff Einzig said:

there is an even better video classifieds ite out there, www.imoondo.com.

Jeff

June 24, 2007 6:22 PM
Dailey Pike said:

You can also post your ad FREE at PennySaver TV(tm)
http://AdverTelevision.com

August 17, 2007 5:12 PM
Ziggy said:

There's another site that takes free online classifieds a step further--www.Listasaurus.com--not only do they offer video classifieds, but they PAY you to list your ads! check out http://www.Listasaurus.com, they don't pay a lot per ad, but I know I'd rather get paid a little something than have to pay the newspaper for 2 lines of print!

I do agree that newspapers will have to do something to be able to compete, and doing online ads is a great way to complement the paper. More people are searching online these days than reading the newspaper.

December 19, 2007 4:52 PM

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