MySpace and social networks: Latest competition for newspaper companies
In a study commissioned by the World Association of Newspapers (WAN) and conducted by D-Code, results indicate that, in addition to spending most of their time with new media as opposed to traditional media, young people are getting their news from friends and social networks, as opposed to newspapers or television.
WAN further points out that newspaper companies can find themselves in a bit of a conundrum – to attract young readers they could try to insert their content into social networks, e.g., like the aggregator launched on MySpace, which uses newspaper content; but the same study indicates that young people often “do not realize they are reading online versions of newspapers,” and the culprits are these same aggregators.
So how can newspapers expose young people to their content while maintaining recognition and the ability to monetize?
Although the solution to this question is unclear, newspaper companies will need to find one as they cotinue to compete with more and more media companies and this younger generation takes the place of the baby boomers.
Source: Media Daily News
0 TrackBacks
Listed below are links to blogs that reference this entry: MySpace and social networks: Latest competition for newspaper companies.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/1600
I was just thinking about this the other day. As a journalist student, I find it kind of inspiring, that social networking sites such as MySpace News would want to feature hardcore news. Of course, the audience is different. I'm sure MySpace users are more interested in celebrity gossip, video games, etc. But they have access to this. I think MySpace News is a great resource and newspapers should look as it as a great opportunity to connect to more readers.