When the contest opens, anyone between the ages of 18 and 24 will be able to submit news stories about events in the community to the first round of selections.  From this group, the best candidates will be asked to submit video coverage, using MTV-provided software.  In the end, each US state plus Washington, D.C. will have a MyJo to cover important issues and topics, including national and local elections.

MTV will first post MyJos’ work online and later, diffuse the most popular stories to other media, such as cell phones and MTV stations.  The network will track the link between presentation of a mediated message and its absorption as well as development of trust in news sources, specifically within youth culture.  Although the project will rely heavily on new media outlets, MTV will uphold traditional journalistic ethics with editorial guidelines and fact checking.
 
Ian Rowe, vice president of strategic partnerships and public affairs and head of think MTV, insists that MTV will give MyJos freedom to present their own angles in their articles.  The network will also refrain from branding the stories, except “to show they are representing youth issues.”  He adds that since MyJos will strive to maintain good standards of journalism, this project may encourage the youth community to evaluate their media based on journalistic integrity and accuracy, rather than simple popularity.   

Source: Poynter Online