Does Google steal newspapers' content?
Google and Google News hyperlink to and publish snippets of news stories; those links, says Niles, point millions of readers to newspaper websites they would not otherwise visit. "Without newspaper content on Google News and in Google's search engine result pages [SERPs],” he says, “newspapers would face an even more dire future, as those millions of readers would find instead other, non-newspaper sources of news and information.”
Niles asked several managers of newspaper web sites for their opinions.
“Personally, I don't see Google as "stealing" our content,” agreed Jim Brady, executive editor of washingtonpost.com. “It's not as if they're retemplating our articles and getting the page views and ad revenue. Instead, they index our stuff and drive a lot of people to our site.”
“Google News aggregates links,” said Ken Sands, publisher of spokesmanreview.com (Washington and Idaho, US). “It doesn't steal the content so much as organize it in a way that's meaningful for lots of people.” He says that much of his site’s traffic is one-time, one-story readers directed from Google searches.
Sands, however, raises the concern that local advertisers probably do not benefit much from this type of traffic.
Steve Yelvington, Internet strategist for Morris Communications, thinks that Google can be a threat to newspapers, but not because it’s stealing their content. “They're rolling up a lot of local small business money that newspapers can and should be chasing,” he said. We need to be out creating new solutions and coming up with better ideas.”
Mac Slocum of The Independent Publisher offered some solutions. He thinks the idea of ownership itself needs to change in order for newspapers to use search engines to their advantage. “It's a mistake to try to impose the print/TV container model on the Web,” he said. “It can be certainly be used - there's no harm in having a site and a brand - but the freeform Web model has a lot of momentum and I see little value in fighting it (i.e. clamping down with subscriptions and registrations, limiting RSS, etc.).”
Top-notch content is a must. Newspaper websites’ content is what drives people there from new aggregators. If content is not interesting, says Slocum, people can easily go elsewhere. Content has to be relevant and interesting enough to get readers to click and stay.
Agence France-Presse recently settled a lawsuit against Google; it had accused the site of publishing headlines, summaries, and photos without permission. When the terms of this agreement are made public, they could set a precedent for news associations' working together with search engines.
Source: Online Journalism Review
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