US: Roanoke Times reaching out to college audience
The by-students-for-students site aims to be a hub where the 50,000 students in the Roanoke area can share practical, first-hand information about university life, from restaurant, music, and class recommendations to advice on roommate life. The site also includes video sharing and social networking, for which users must have .edu email addresses to participate. Anyone can view the rest of the site's content.
More than 40 students are involved with BigLickU, writing, taking photographs, and selling ads mostly for free and occasionally for school credit. The site is supported entirely by advertising.
BigLickU's creation comes in the wake of a Times effort to bring in youth readers by including a supplemental tabloid, the Current, with the paper six days a week. The supplement was unsuccessful, so the Times did their research and found that students, unsurprisingly, preferred Internet content.
Source: Editor and Publisher
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Those interested in more about BigLickU can check out our extensive coverage at the innovation in college media weblog (www.collegemediainnovation.org/blog). We did an extensive interview with Winston and also had a number of responses from college media adviseres. All coverage is listed on this page.
thanks,
bryan murley
blogger, icm