UK Guardian Changing Media Summit: The Future of Media
Posted by Jodie Hopperton on March 22, 2007 at 3:38 PM
“What is the future of media?,” Alan Rusbridger, Editor, The Guardian, “the honest truth is that we change our mind daily, if not hourly what the future holds.”
"It's difficult to tell what platform journalism will be delivered on if the future. The Guardian is now competing not just with newspapers but pretty much everyone. It’s difficult to decide what goes into the website."
Referring to UK newspapers he talks about the changing generations of ownership including the Murdochs and the O’Reillys. Will this new generation of owners fundamentally change newspapers?
“What has changed? Who’s in control” says Tom Loosemore, Project Director Web 2.0, BBC, “It’s not us any more Our children demand media on their terms. If it’s not given to them like that they will either ignore it, go elsewhere, steal it from elsewhere or make it themselves. The latter is starting to happen more and more.”
The challenge is then how do we provide content for the different generations?
Referring to UK newspapers he talks about the changing generations of ownership including the Murdochs and the O’Reillys. Will this new generation of owners fundamentally change newspapers?
“What has changed? Who’s in control” says Tom Loosemore, Project Director Web 2.0, BBC, “It’s not us any more Our children demand media on their terms. If it’s not given to them like that they will either ignore it, go elsewhere, steal it from elsewhere or make it themselves. The latter is starting to happen more and more.”
The challenge is then how do we provide content for the different generations?
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