France: “Press titles must become full-fledged digital platform”
“Often, online press content is only a reproduction of print articles. Press titles must now enter a second stage and become full-fledged digital platforms,” says Baffert.
The press must do so in order to survive, he adds.
Baffert also recognizes three online business models, which can all be successful depending on the title and its readership. Online news can either be free, paid-for, or a mix of both. Free content works for general news websites targeting large audiences, as the average Internet user is unwilling to pay. Specialized and niche outlets can consider charging their customers though.
“Nothing is static, there is no archetypal model,” says Baffert.
So will the printed press disappear, asks TarifMedia?
“No! The printed press must reform its structure in parallel to its digital development. The distribution process must imperatively be rethought.”
As a solution, the report advises that French press companies be pushed to merge, so they can have more resources for their digital transition. The report proposes a 5.5% VAT break on online paid-for content to encourage online journalism to build paywalls, but this is for the EU Commission in Brussels to decide.
The report also proposes a new ‘citizen journalist’ status.
Source: tarifmedia.com
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