• September 25.2008

Indonesia: Mainstream media starts blogging

Posted by Jean Yves Chainon on February 21, 2007 at 10:45 AM
Tempo, one of Indonesia’s most influential media groups, has launched a blog section. Tempo news magazine (publisher of the daily Koran Tempo) is the first mainstream media to launch blogs in Indonesia, sending a stimulus to other companies.

 
Amateur bloggers alongside Tempo’s editors and journalists will contribute to the construction of Tempo Interactive. Another daily, Kompas, has a blog feature for its readers, but these can only submit their personal blog addresses.

According to blogger Budi Putra (who works for Koran Tempo and Tempo Interactive), this will serve as an incentive for other mainstream media to follow suit.

According to another blogger, “The Jakarta Post is apparently contemplating an interactive strategy but given how conservative the decision makers are there, they probably still think that the Spinning Jenny is a cutting-edge innovation.”

“I've also been told that Bisnis Indonesia is considering launching a blog. They're still in the preliminary stage of determining the concept though. Just a thought... Something like what The Age has done is pretty neat.”

Indonesia’s blogosphere has enjoyed one of the fastest growth rates in the region. Mainstream media’s adoption of blogs could also improve press freedom in Indonesia.

Source: Asia.cnet

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