France: video previews of tomorrow’s news
Posted by Jean Yves Chainon on February 7, 2007 at 12:11 PM
The free daily 20 Minutes just launched an innovative feature – What We’ll Read Tomorrow (CQLD). CQLD is a video teaser presenting the approach chosen for a feature article that is scheduled for the next day.
The CQLD video teaser, available online, features newsroom staffers discussing the angle and methodology of the article. An “inside the editorial” preview.
20 Minutes plans to use this teaser on a weekly basis, at first.
Source: Tarif Media (link in French)
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