US: WaPost hosts blogger meeting
Posted by Jean Yves Chainon on January 12, 2007 at 11:28 AM
The Washington Post is reaffirming once again its top-of-the-line position in online operations and marketing. It hosted on Jan. 9 a meeting inviting all D.C. bloggers in its headquarters, to discuss how they could contribute.
"This was a chance for all sorts of local bloggers to hear from Post news executives about how the paper is not equipped to cover the micro-local events and issues that bloggers specialize in, and to explore ways in which the paper, its website and bloggers can collaborate," Marc Fisher wrote for the Post.
Post executives discussed possibly sharing ad revenues with bloggers. “They want to get more advertising," said one blogger after the event. "They need more places to put advertising."
The Post also announced it might be creating a local bog directory, which would group blogs by neighborhood. This would make blogs even more pertinent for local readers and could attract micro-local advertisers, street-corner shops and such.
Although no concrete decisions or business ventures were established, the Post made a positive first contact with the nearly 100 bloggers who attended the meeting.
Source: Frank Barnako’s MarketWatch
Post executives discussed possibly sharing ad revenues with bloggers. “They want to get more advertising," said one blogger after the event. "They need more places to put advertising."
The Post also announced it might be creating a local bog directory, which would group blogs by neighborhood. This would make blogs even more pertinent for local readers and could attract micro-local advertisers, street-corner shops and such.
Although no concrete decisions or business ventures were established, the Post made a positive first contact with the nearly 100 bloggers who attended the meeting.
Source: Frank Barnako’s MarketWatch
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