US: Sac Bee targets niche politicos
Posted by Jean Yves Chainon on January 31, 2007 at 11:07 AM
The Sacramento Bee just released an online feature meant for political junkies – with deep pockets. Capitol Alert provides an in-depth resource about California’s governor and legislature, for a mere $499 a year.
Capitol Alert will offer political news, blogs, expanded columns, e-mail updates, and will allow views as early as 8 pm, three hours earlier than traditional sources.
Many publications have recognized the necessity of targeting niche audiences, in order to attract readers who have fled the general news landscape. And, arguably, California holds an array of political news clients.
Still, what was the Sac Bee thinking when it decided the price range?
“We’re also practicing, so we could kind of figure out through the course of the day what’s niche,” said Joyce Terhaar, The Bee’s managing editor.
Practice is the word, and failure may be the result: apart from a few consulting firms and political lobbyists, the Sac Bee risks getting few subscriptions. Unless the website kicks off successfully, and becomes a popular, high-revenue, asset…
“We’re in a point in time where newspapers will have to be creative and innovative with how they’re going to use their online content to generate revenue,” said Terhaar.
At least that’s the right spirit, and the Bee’s initiative might be a first step towards efficient online models. It just might need a few adjustments.
Source: paidcontent.org – New York Times
Many publications have recognized the necessity of targeting niche audiences, in order to attract readers who have fled the general news landscape. And, arguably, California holds an array of political news clients.
Still, what was the Sac Bee thinking when it decided the price range?
“We’re also practicing, so we could kind of figure out through the course of the day what’s niche,” said Joyce Terhaar, The Bee’s managing editor.
Practice is the word, and failure may be the result: apart from a few consulting firms and political lobbyists, the Sac Bee risks getting few subscriptions. Unless the website kicks off successfully, and becomes a popular, high-revenue, asset…
“We’re in a point in time where newspapers will have to be creative and innovative with how they’re going to use their online content to generate revenue,” said Terhaar.
At least that’s the right spirit, and the Bee’s initiative might be a first step towards efficient online models. It just might need a few adjustments.
Source: paidcontent.org – New York Times
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