UK: Users text their own version of a happy end
Posted by Jean Yves Chainon on January 8, 2007 at 12:14 PM
A novel interactive technology allows users to change the storyline of TV shows through text messaging. How long before ‘news’ sources start doing the same thing?
If you were watching romantic comedy 'Accidental Lovers' last month, you had a unique opportunity to change the storyline by texting the producers – a system called ShapeShifter TV.
Producers are working on the expansion of ShapeShifter, which could bring in the interactivity of the Internet into the widespread diffusion abilities of TV. The technology could obviously revolution televised experience, by offering constantly-renewed content.
But what will happen if – and when – users decide they wish to view their own happy ending of the news?
Speaking of the BBC’s programming projects, “the concept is also being applied to other genres, including news and documentaries,” reported The Guardian.
It seems like this could lead to an enticing way of approaching news. In the same way though, it could corrupt the audience and news organizations into visioning the product of their own fantasy, rather than the often-unpleasant reality of news.
Source: Media Guardian
Producers are working on the expansion of ShapeShifter, which could bring in the interactivity of the Internet into the widespread diffusion abilities of TV. The technology could obviously revolution televised experience, by offering constantly-renewed content.
But what will happen if – and when – users decide they wish to view their own happy ending of the news?
Speaking of the BBC’s programming projects, “the concept is also being applied to other genres, including news and documentaries,” reported The Guardian.
It seems like this could lead to an enticing way of approaching news. In the same way though, it could corrupt the audience and news organizations into visioning the product of their own fantasy, rather than the often-unpleasant reality of news.
Source: Media Guardian
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Actually, the original blog entries this references are in error.
I did not say "I don't believe in brand" (that's nonsense) what I said was that a brand-centric strategy will almost always fail when superior products arrive to compete. It is better to concentrate on brilliant products and let them define your brand. In other words, be product-centric, rather than brand-centric.
Big difference. I discuss this in more depth here