Online media marketplace gains leverage
Posted by Jean Yves Chainon on January 4, 2007 at 12:23 PM
Mochila.com, the new media online marketplace, should announce on Thursday that it obtained $8 million of funding to serve its licensing and syndication services.
“We have gained enormous traction in less than a year,” said Mochila CEO Keith McAllister.
Charles River Venture is the latest company to partner with Mochila and pump additional funding into the service..
Through Mochila.com, newspaper and magazine publishers, but also wire services and websites, can purchase and sell multimedia content (print, photo, audio and video). Sellers have a range of e-bay-like options to set pricing, licensing restrictions and more. Buyers then acquire the rights to distribute the content. More here.
Mochila makes a 30% commission on all sales. But that doesn’t detract partners, far from it.
“The barriers into the media business are now very low. They’ve taken away the barriers of being a buyer of media,” Charles River Ventures partner Austin Westerling said.
"Today we’ve got 135 member organizations that own and operate more than 1,500 newspapers, magazines, and web sites," said McAllister. "Our strategy was to first go after the biggest and the best-known media companies in the world."
It has worked out so far, and the additional funding should help Mochila develop into the reference for online media markets.
Source: Red Herring
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