UK: Guardian sets the example for reader feedback
Posted by Allie Judson on November 28, 2006 at 3:36 PM
Though US and UK papers have seen recent circulation declines, some groups have found a way to direct their news gathering resources to stay in tune with their reader’s desires. According to Business Week journalist Jon Fine, American papers should follow the Guardian’s lead by creating outlets for user-generated content.
The Guardian has created many spaces for users to give feedback, comment, and submit their own stories. "Readers are nearly as interested in talking to each other and publishing themselves" said Guardian editor Alan Rusbridger. "You have to host that space.”
Which is exactly what the Guardian has done. By launching three user generated content focused sites, including arts, travel, and ‘Comment is Free’ for news, the Guardian has reached out to the adapting audience which according to Fine keeps readers connection with the paper even if they’re not reading the print edition directly.
The Guardian is also working to integrate user-generated content in to their newsrooms. American papers can learn a lesson from the Guardian, to follow the direction the audience is going. "The Guardian has, in my view, been way ahead" of U.S. newspapers, said Jim Kennedy, vice-president and director of strategic planning for the Associated Press. "It's about creating a new environment for your audience to come in and stay."
Source:Business Week
Which is exactly what the Guardian has done. By launching three user generated content focused sites, including arts, travel, and ‘Comment is Free’ for news, the Guardian has reached out to the adapting audience which according to Fine keeps readers connection with the paper even if they’re not reading the print edition directly.
The Guardian is also working to integrate user-generated content in to their newsrooms. American papers can learn a lesson from the Guardian, to follow the direction the audience is going. "The Guardian has, in my view, been way ahead" of U.S. newspapers, said Jim Kennedy, vice-president and director of strategic planning for the Associated Press. "It's about creating a new environment for your audience to come in and stay."
Source:Business Week
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